Estate Planning 101

How to Transfer Position Trademarks into a Trust

Navigate the complexities of transferring position trademarks into a trust with our step-by-step guide, ensuring your intellectual property is protected and successfully passed down to your beneficiaries.
February 4, 2024

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Trademarks, which are valuable intellectual property assets, can also be transferred into a trust, just like physical assets. Transferring trademarks into a trust can be an effective strategy for protecting these assets, managing them efficiently, and planning for their future use. This blog post will guide you through the process of transferring position trademarks into a trust.

Understanding Trusts and Trademarks

A trust, as previously explained, is a legal arrangement where property is held by a trustee for the benefit of another party, referred to as the beneficiary. Trademarks, on the other hand, are symbols, words, or phrases legally registered or established by use as representing a company or product. Position trademarks specifically refer to trademarks defined by their specific placement or arrangement on the product or its packaging.

Why Transfer Trademarks into a Trust?

Transferring your trademarks into a trust provides several benefits. It offers legal protection, separating these valuable assets from your personal estate. It can also provide tax benefits and ensure the continuity of trademark use without the need for probate. Furthermore, it allows you to maintain control over the trademark, specifying how it should be used now and in the future.

Setting Up a Trust for Trademarks

  1. Choose the type of trust: A revocable trust allows for changes or cancellation, while an irrevocable trust is generally unchangeable without trustee permission.
  2. Select a trustee: This is the person who will manage the trust assets, including the trademarks.
  3. Create the trust document: This document outlines the trust terms, including the beneficiaries and how the assets should be managed.
  4. Fund the trust: The trademarks are transferred into the trust, effectively funding it.

The Process of Transferring Trademarks into a Trust

  1. Appraise the trademarks: Determine the value of your trademarks for tax and funding purposes.
  2. Trademark assignment: This involves legally transferring ownership of the trademark to the trust. You need to prepare an assignment document and record it with the U.S. Patent and Trademark Office (USPTO).
  3. Change registration details: Update the USPTO registration details to reflect the ownership change.
  4. Document the transfer: Keep a record of the trademark transfer for future reference.

Seeking Professional Assistance

Transferring a trademark into a trust involves complex legal and financial procedures. It is advisable to consult with a lawyer or financial advisor experienced in trusts and intellectual property. They can guide you through the process, help manage the trust, and address any potential issues.


Transferring position trademarks into a trust can seem daunting, but with the right guidance and meticulous planning, the process can be made seamless and efficient. The benefits it offers, from legal protection to strategic asset management, makes it a worthwhile endeavor for any business owner.