Snug Basics

How does Snug work?

Snug is a flexible subscription for diapers and wipes.

1. Pick your products – Choose from brands you know and love, like Honest, Huggies, Pampers, and Aveeno.

2. Get deliveries – We deliver to your home or daycare (or both) every week, every 2 weeks, or every month.

3. Reach out – We’re local and always available via text. Reach out to adjust your subscription or request a next-day SOS order.

Can I make a one-time purchase?

Yes, simply choose “one-time purchase” when selecting your diaper options.

Can I make a recurring purchase?

Absolutely, and we recommend this for all parents. When you choose one of the recurring delivery options, your diapers come automatically, so there’s no stress about remembering to re-order — and you can make changes or cancel anytime.

Are there any contracts or commitments?

Nope! Cancel any of your recurring deliveries at any time.

Are there any delivery fees?

Never. All diapers and wipes are delivered free of charge.

How does my referral code work?

Go to and click one of the share buttons. Make sure you’re signed into your Snug account! Send messages to all the new parents and caregivers in your life, and get $20 in Snug credit for each new subscription! Don’t worry, they’ll feel the love as well- they get 50% off their first month of diapers.

What kind of precautions are you taking to protect against COVID-19?

All deliveries are contactless and are made wearing masks. We clean all surfaces and wear medical grade gloves any time we handle items directly.

How can I get in touch with Snug?

You can email us at or text us at 720.577.5452.

Why Snug?

Snug is the most convenient and affordable way to get diapers and wipes for your little one. Our diaper delivery service lets you match the number of diapers you need to the number of diapers you receive. There’s no need to buy in bulk or worry about running out at an inopportune moment. On top of all that, we are a local business and easily accessible through email and text. If you have any special requests, let us know and we will do everything we can to help out!

Where is Snug located?

Snug is based in Denver and is proud to serve the Colorado front range, from Boulder to Denver to Castle Rock and everywhere in between.

Can Snug deliver to my daycare?

Yes! As parents ourselves, we know that you’re restocking not just the nursery, but your child’s daycare as well. We can deliver to both your home and daycare, as often as you’d like, for no additional charge.

What if I have more than one child in diapers?

Once you’ve added the first diaper subscription to your cart, you can continue shopping and add another subscription for the next child, and so on! Feel free to mix and match brands, sizes, and quantities.

How do I adjust my order?

Text 720.577.5452 with your adjustment. You can also go to the Subscriptions page in My Account, click ‘View’ in the subscription you want to change, then click Change Quantity/ Swap Products. Fill out the subscription form with the items you would like in your next order(s) and your subscription will update after you hit the ‘Sign Up Now’ button.

Can I pause my subscription when I’m out of town?

Yes! Text us if you want to pause or double up on any given week- 720.577.5452.

Is Snug expensive?

We are quite literally the cheapest diapers on the internet. We meet or beat all Amazon pricing and pass along bulk prices at all quantities, so you don’t have to buy a whole closet full of diapers to save money.

Diapers 101

What brands are available?

We carry all of the best and most popular diaper brands, including Huggies, Pampers, Honest, Bambo Nature, Eco by Naty, and more. We’re always open to new products, so if you love something we don’t have, let us know at

What can I do to reduce leaks and blow-outs?

Leaks and blow-outs are unavoidable, but don’t despair, there are ways to minimize these unfortunate events. Leaks (of the solid or liquid variety) are caused either by poor fit or poor performance. Regarding poor fit, we always recommend sizing up if you’re on the border between two sizes. As a parent or caregiver, you also want to make sure that you’ve put the diaper on properly, with the leg cuffs extending out and down around the baby’s legs and a good fit with the waistband around the stomach.

Regarding performance, some diapers are better than others. A diaper should quickly pull liquid into it’s absorbent core to prevent leaks. If you’re confident in good fit and are still having problems, it’s probably time to try a different diaper rated for higher performance. Let us know and we can help you choose.

What size diaper should we buy?

Unfortunately, this can vary significantly by brand. We recommend that you use the size guidelines on the diaper page size selector to pick the best size for your child.  If you’re having issues with frequent leaks and blow-outs, let us know and we can test the next size up.

What can I do to reduce diaper rash?

Diaper rash occurs when liquid (or wet material) sits against a baby’s skin for a long period of time. You can use the wetness indicator on each diaper to ensure you’re changing the diaper when it is wet, but there are obviously times (e.g. overnight) when this isn’t possible. In this case, the diaper’s performance is key to avoid “re-wetting”, which is the term used to describe liquid that enters the diaper but then comes back to re-wet the child’s skin. Let us know if you’re having this problem and we can help you choose a diaper with better re-wetting performance.

Diapers 201

How do you rate for diaper performance?

Cute prints and comfort don’t mean a thing if a diaper doesn’t do it’s basic job of containing messes. We rate each of our diapers on “performance”, which is a combination of absorption and leakage.

Absorption is the “performance” measurement that matters most to babies. Bad absorption is what causes diaper rash and other uncomfortable situations for babies. Absorption should be quick and complete, in order to pull moisture away from a baby’s skin and lock it away. The diaper’s topsheet is the material that sits directly against the baby’s skin and (ideally) acts as a one-way barrier by allowing liquid to pass through into the diaper but NOT back out to the baby. The diaper’s Super Absorbent Polymer (SAP) core is the material responsible for absorbing and holding moisture. It expands considerably as it absorbs moisture, which is why a wet diaper feels so bulky and full. These two layers are responsible for the “quick and complete” absorption — quick transfer through the topsheet and complete absorption by the SAP core. If one or the other is not up to the task, the diaper’s overall absorption score will suffer.

Leakage is the “performance” measurement that matters most to parents. Leakage problems mean parents are cleaning up wet cribs and the dreaded car seat blow-out. Diapers should form a comfortable seal around the baby’s legs and torso to keep the urine and poop in place between changes. There are a number of factors in the design, construction, and material choice of the diaper that will impact leakage. This is also an area where user error plays an important role. Proper sizing and fit are critical before assessing the pros/cons of one diaper vs. another when it comes to leakage. Oftentimes, there is a parental learning curve with a new diaper brand and leaks will become less frequent as you become more familiar with the brand.

What is ECF vs. TCF in chlorine usage?

Many of the ingredients using in diaper production find their way back into our ecosystems — whether through industrial by-products, off-gassing, or landfill disposal. For example, all diapers will claim to be “chlorine free”, while the details vary significantly between an “elementally” chlorine free (ECF) process and a “totally” chlorine free (TCF) process. ECF pulp production results in the release of dangerous chemicals into the environment such as halogenated organic pollutants and chlorinated compounds, which TCF pulp production is (as you’d expect) totally free of these risks.

What are phthalates?

Phthalates (pronounced THA-lates) are well-known disruptors of endocrine and reproductive systems. As a baby’s systems are just developing, it is believed that they are particularly vulnerable to phthalate exposure and it’s impacts. Many countries, including China and the EU, prohibit the use of phthalates in disposable diapers, but the US has no such regulation. Congress has prohibited the use of many phthalates in children’s toys as part of the 2008 Consumer Product Safety Improvement Act, but the diaper category is not held to the same standards. Given the physical location of the diaper on the baby’s genitalia and the high absorption rate of chemicals in this sensitive area, the National Institute of Health has recommended a thorough investigation of the potential impacts. This recommendation was made in 2019 and we haven’t seen any resulting studies published at this time.

What’s the deal with plant-based ingredients?

Plant-based ingredients are those that can be grown and are more sustainable and earth-friendly than their plastic (i.e. oil) based counterparts. Many diaper brands have varying levels of plant-based ingredients and we include these details in each of the diaper assessments.

How do you rate for sensitive skin?

Every baby is unique, but one thing they all share is that their skin needs a lot of extra TLC. A baby’s skin is significantly more sensitive and permeable than an adult’s, which means that the chemicals and materials that you put on your baby’s skin need to be vetted and understood. We assess each diaper for potential allergens and known toxic chemicals. We also do our best to help you understand the relative risk of each factor and will not scare you into buying only the most expensive diaper.

How do you rate for diaper comfort?

Unfortunately, we can’t ask a newborn how one diaper fits over another. We can, however, ask parents to gauge the comfort of their child and get a good sense for which diapers are the most comfortable for different babies. Our scores for comfort are subjective measures based on real-world testing and analysis of thousands of product reviews (i.e. asking and listening to parents). Diapers are meant to be universal, but in reality there are differences between diapers that will make the fit and comfort better for one body type over another. Honest diapers, for example, are significantly more narrow than Naty’s line of Eco diapers. This means that a longer, thinner body type might work better in Honest diapers — or it might simply mean that you’ll need to size-up on Honest earlier. We try to provide all the context you need in making the right decision for your child, as well as the right decisions on when/if to size up.

How do you rate for eco-friendly diapers?

We assess the eco-friendliness of the various diaper brands with a complete lifecycle philosophy (cradle-to-cradle). As best we can, we look at the manufacturing, supply chain, materials, and disposal of each diaper brand to give a full picture of their impact on our environment. Some of this relates to climate change (e.g. energy intensive production, long-distance supply chains, etc.), while others relate to the health of our environments and ecosystems (e.g. chlorine used in manufacturing, landfill compostability, etc.).

What are pigments and inks and dyes (oh my!)?

Dyes and perfumes are the most common culprits for diaper-related allergic reactions. Babies spend 23+ hours each day in diapers, so it makes sense that their sensitive skin may flare up when in contact with heavy metals and other chemicals involved in dyes and perfumes.

For dyes, it is most important that there are no apparent colors near the baby’s skin. This means a cute pattern on the outside of the diaper might be tolerable, while colors on the cuffs or waistband are more likely to cause a reaction.

Unfortunately, the terms “pigments”, “inks”, and “dyes” are used fairly interchangeably in the industry and there is very little regulation to define their more specific properties. If your child has a reaction to a particular diaper that makes certain claims (e.g. dye-free, or free of heavy metals), we recommend you try another brand with less color overall.

What are perfumes and fragrances?

Dyes and perfumes are the most common culprits for diaper-related allergic reactions. Babies spend 23+ hours each day in diapers, so it makes sense that their sensitive skin may flare up when in contact with heavy metals and other chemicals involved in dyes and perfumes.

Poop stinks, and as parents we understand the urge to minimize the stink, but would recommend other strategies (e.g. frequent changes, proper disposal pail, etc.) over a diaper with fragrances and perfumes.

A skin rash due to fragrance is called allergic contact dermatitis, or ACD. ACD to fragrance occurs when you become sensitized to a particular ingredient or ingredients making up the fragrance. Sensitization happens when the body has repeated exposure to that particular ingredient. After a lot of exposure, the body can become allergic to an ingredient.

Read more here.