Why organizations choose Snug over FP Alpha
FP Alpha is a planning insights engine - it reads existing documents, surfaces gaps, and recommends next steps. It doesn't create estate plans. In many cases FP Alpha and Snug are complementary: FP Alpha helps advisors identify clients who need estate planning, and Snug enables the creation and delivery of those plans under the advisor's brand. If you're evaluating FP Alpha as an alternative to Snug, they're solving different problems.
Snug
FP Alpha
CategoryCreates estate plans - documents, signing, vault
CategoryAnalyzes existing documents to surface insights
OutputAttorney-approved legal documents, full client experience
OutputAdvisor-facing snapshots, flowcharts, recommendations
Pricing modelOrganization-level, unlimited agents, $50/pkg wholesale
Pricing model~$1,795-$1,995/year per advisor license + credits
BrandingFully white-labeled at agent and client level
BrandingFP Alpha-branded
Industries servedInsurance, wealth, tax & accounting, attorneys
Industries servedFinancial advisors
RelationshipCreates and delivers new estate plans under your brand
RelationshipComplementary - analyzes existing plans, identifies gaps
FP Alpha and Snug can be complementary - FP Alpha identifies gaps, Snug creates the plans.
