We are parents too.

OUR MISSION

At Snug, our mission is to help parents and caregivers by building a better baby store.

For parents and caregivers who are overwhelmed by advice and choice and need a helping hand, Snug is a service that provides access to top-rated, high-quality kid and baby gear.

Unlike traditional baby stores and mega-retailers, Snug celebrates parenthood, empowers parents to easily make important decisions with confidence, and gives them flexibility.  Snug also celebrates local communities by hiring locally and reinvesting time and profit into the communities we serve.

CONTACT

Email us at hello@getsnug.com

Text us at 720.577.5452

Follow on Instagram @get.snug

The principles that shape everything we do.

Safety & Quality

These are table stakes and our top priorities.  Everything we do must first meet our very high bar for safety and quality.

Affordability

We make top-of-the-line products accessible at affordable prices.

Balance

We help people get everything they need and nothing they don’t. We strive for balance in our product, our partnerships, and our team.

Inclusion

We build our products and teams to be inclusive, diverse, and equitable for parents, caregivers, and families of all types.

Partnership

We’re in this together. We’re on parents’ side and we help them maintain their identities by offering them this flexibility.

Sustainability

We are reducing excess and waste to create a better future for our children and our planet.